In 1998, Flavia Hiatt's 37-year-old husband, Kerry Roy Hiatt, was diagnosed with Stage III multiple myeloma. He started chemotherapy the next day then progressed to a double autologous transplant, which helped him achieve remission. But the cancer came back in 2003, and it was very aggressive. He lost his battle with myeloma in April of 2005. Shortly after his death, Flavia found out that she was expecting the couple's first child.
Flavia is a native of Italy, and her life in California took her far away from the support of her immediate family. But with many good friends closing ranks around her, she bravely faced the new chapter in her life. Flavia's thoughts were not only of herself and her child—she was committed to helping find a cure for myeloma so that other families would not have to suffer the hearbreak she endured.
The Shop For A Cure fundraising event involved a lot of hard work and preparation but on August 13, 2005, Flavia and her friends transformed the boardroom and mezzanine of Luxe Hotel Rodeo Drive in Beverly Hills into a fabulous fashion trunk show to benefit the IMF's myeloma research program. Shop For A Cure featured Flavia's own clothing line, Bellablu, as well as ten other designers from the Los Angeles area. Many motivated shoppers, including members of the local myeloma support groups, attended the event to purchase handbags, jewelry, and clothing. All of the participants had come to Shop For A Cure to support Flavia and help fund myeloma research through the IMF.
The IMF family would like to extend our heartfelt gratitude to Flavia Hiatt and all others who take part in the fight against myeloma. Thank you for making Shop For A Cure such a success, and for contributing to a brighter future for the entire myeloma community!