North Hollywood, CA, July 17, 2014 – The International Myeloma Foundation (IMF) – improving the quality of life of myeloma patients while working toward prevention and a cure – today unveiled the organization’s new logo. Ushering in a new phase for the IMF and myeloma patients, the new logo reflects forward movement and hopefulness. This mirrors the significant progress being made in myeloma treatment, including the exceptional progress being made under the IMF’s signature Black Swan Research Initiative® to find a pathway to a cure for myeloma.
“We are excited to share our new logo with the world,” said Susie Novis, IMF President and Co-Founder. “Our original logo served us well for 24 years. Our new logo retains our signature burgundy color, a nod to the importance of the IMF’s long history of work on behalf of myeloma patients. The image of the man has evolved and so has the IMF. But the constant is that he is moving forward with his arms out, welcoming everyone: patients, families, doctors, nurses, and the entire myeloma community. He represents One Myeloma Nation, where all are welcome.”
The new font is a clean, fresh look that is international and can be reproduced in many different languages and alphabets—important because as an international organization, the IMF distributes publications in many languages around the world.
The IMF’s new look will be fully integrated in the coming months.
ABOUT THE INTERNATIONAL MYELOMA FOUNDATION
Celebrating its 23rd anniversary, the International Myeloma Foundation reaches more than 350,000 members in 120 countries worldwide. A 501 (c) 3 non-profit organization dedicated to improving the quality of life of myeloma patients and their families, the IMF focuses on four key areas: research, education, support, and advocacy. To date, the IMF has conducted more than 250 educational seminars worldwide, maintains a world-renowned hotline, and established the International Myeloma Working Group (IMWG), a collaborative research initiative focused on improving myeloma treatment options for patients. The IMF can be reached at (800) 452-CURE (2873). The global website is www.myeloma.org. Follow the IMF on Twitter @IMFmyeloma and in Facebook.